Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet. Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?
Offset printing is the most popular type of printing in today's printing industry. It is true that it has many varieties and uses different techniques and materials (paint, paper). The main division is cold printing, where the paint is fixed by soaking into paper. While the 'hot' offset where the printed paper web passes through the drying tunnel.
The classic offset (water) is associated with the use of water rollers and hydrophilic and hydrophobic surfaces, however, this method is already abandoned due to the difficulty in obtaining a good balance of water and oil paint.
The successor of this method is anhydrous offset printing where silicone molds are used instead of water.
Paints, inks, paper, toners, foils and other consumables - these are things that can not be missing from printing plants. They are ordered wholesale and also consumed in bulk. For each order, the production costs are optimized, and the appropriate technique and type of printing is selected.
Graphic designers, DTP operators and printers deal with this. They are responsible for the quality of the printout and as soon as something is wrong they are the first to be targeted by the dissatisfied boss. Their work is quite hard and I have to admit that you have to really have a fuss to do it. Work after hours, maximum focus and responsibility - definitely not work for everyone.
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